What we do
Four areas, one chain. Advertising, measurement, web and feeds are sold as separate services, but they are links in the same data chain. When one breaks the rest go wrong too, so we look at all of them together.
- Sayt
- dataLayer
GTM
GA4
Google Ads
The last link is the one that breaks most often: the conversion shows in GA4 but never reaches Google Ads. Not because the advertising is bad, but because the data never arrives.
Measurement and tracking
We build the chain itselfGTM container, dataLayer schema, GA4 ecommerce, Consent Mode v2 and offline conversions. A setup that shows exactly which campaign produced a sale.
Measurement and tracking page- GTM setupClean naming, versioning, debug mode
- dataLayer designAn event schema that matches your site structure
- GA4 ecommerceThe full flow from view_item to purchase
- Consent Mode v2Modelled conversions even when consent is declined
- Offline conversionsReal sales from the CRM sent back to Ads
- TroubleshootingAudit and repair of an existing setup
This is for you if: you do not trust the number in the report, the conversion count does not match the sales in your bank account, or your data halved after the consent banner went live.
Advertising
We steer budget to what can be measuredGoogle Ads, Meta and DSP/SSP campaigns. Audience building, feed based advertising and optimisation against business logic. Where the budget goes is visible at every step.
Advertising page- Search campaignsKeyword structure, negative keywords, copy tests
- Performance MaxAsset groups, audience signals, channel split
- Shopping and feedsCampaigns tied to Merchant Center
- Meta advertisingRemarketing and dynamic catalogue
- DSP / SSPProgrammatic buying on RTB House and similar platforms
- Audience buildingCustomer Match and first party data
This is for you if: the ads run but nobody knows which campaign produces sales, PMax swallows the whole budget, or the same structure repeats every month.
Web development
We build it together with the measurementA fast, mobile friendly and SEO friendly site from scratch. dataLayer sits inside the code from day one, so no patching for measurement later.
Web development page- Sites from scratchNext.js, static export, delivered on Cloudflare
- Site level dataLayerAn event schema for each page type, inside the code
- EcommerceProduct, cart and checkout flow fully measured
- Core Web VitalsLCP, CLS, INP targets: Lighthouse 90+
- Multilingual structureAZ / EN / TR, hreflang and canonical URLs
- Technical SEOSitemap, schema, breadcrumbs: from the start
This is for you if: you have no site, or it is slow, or the mobile version has problems, or the site looks good but nothing is measured.
Feed and OTA
We put the product where it can be seenMerchant Center feeds, Google Hotels, Booking and Skyscanner integrations. Full setup for hotels and vehicle fleets.
Feed and OTA page- Merchant CenterAccount setup, feed, and clearing the reasons for disapproval
- Feed structuregtin, brand, availability and shipping filled in completely
- Automatic updatesPrice and stock sync hourly
- Google HotelsHotel visibility, rate feed, direct booking
- Booking / SkyscannerInventory passed to OTA platforms
- Feed auditRecovering disapproved products
This is for you if: your products do not show in Google Shopping, your hotel cannot be found on Google, or your vehicle fleet only sells through your own site.
Which one should we start with in your case?
| Your situation | Starting point | Timing |
|---|---|---|
| I have a site and run ads, but I do not trust the numbers | Measurement and tracking | after the audit |
| I run ads and do not know where the budget goes | Measurement, then Advertising | after the audit |
| I have no site, or it needs rebuilding | Web development | after the audit |
| My products do not show in Google Shopping | Feed and OTA | after the audit |
| I have a mobile app and nothing is measured | Measurement (mobile app) | after the audit |
| I do not know where to start | Free audit | 48 hours |
Let us review your setup within 48 hours.
No account access needed. Your website address and a short note are enough, we check the rest.
- 01AuditYour current setup is checked against 12 points.
- 02Audit reportThe result of the 12 point review: what works, what does not, and in which order to fix it.
- 03CallA 30 minute call, questions and answers. No commitment.
- 04DecisionIf you want to work together we draw up a plan. If not, the audit report stays yours.
- 12 point review
- Within 48 hours
- No commitment