Advertising
Google Ads, Meta and DSP/SSP campaigns. Audience building, feed based advertising and optimisation against business logic. Where the budget goes is visible at every step.
| Campaign | Cost | ROAS |
|---|---|---|
| Search · Brand | 1 240 | 6.2 |
| PMax · Catalogue | 3 480 | 4.1 |
| Search · Generic | 2 110 | 1.4 |
| Display · Remarketing | 640 | 2.8 |
What we provide
Search campaigns
You appear at the exact moment the customer is searching. Keyword structure, negative keywords and ad copy tests keep the value of every click visible.
- Keyword research and negative keyword management
- Ad copy A/B tests
- Bidding strategy and budget control
- Conversion tracking and target CPA optimisation
Shopping campaigns
Your product appears in search results with its image, price and store name. When the feed is set up wrong, it does not appear at all.
- Merchant Center integration and feed management
- Product listing optimisation
- Price competitiveness analysis and bidding strategy
- Recovering disapproved products
- digital measurement agencyAd · azmarket.techSearch
- Grow your brand | AZMARKETAd · 0:05YouTube
- AZMARKET: Measurement auditAd · PromotionsGmail
Performance Max
One campaign across all Google channels. The standard report does not show which channel is working, so we open it with the Channel performance report.
- One campaign managed across all Google channels
- Asset group and audience signal setup
- Opening the channel split and steering budget
- Automatic creative optimisation
- Purchasers, last 180 days4 120Active
- High value customers840Active
- Cart abandoners2 610Active
- Similar audience (lookalike)noneInsufficient data
Audience building
We upload your real buyers from the CRM into Google Ads and build lookalike audiences from them. Ads go to people who resemble buyers, not to random people.
- Customer Match: uploading the CRM list
- Lookalike audiences from first party data
- Remarketing segments and exclusion lists
- Passing the audience signal into PMax
We open the PMax black box.
Performance Max does not show how much it spent on each channel in the standard report. We open that with the Channel performance report and steer the budget accordingly.
The panel is browsable: pick a section from the left menu.
- Search41%
- Shopping38%
- YouTube9%
- Display8%
- Discover4%
Let us review your setup within 48 hours.
No account access needed. Your website address and a short note are enough, we check the rest.
- 01AuditYour current setup is checked against 12 points.
- 02Audit reportThe result of the 12 point review: what works, what does not, and in which order to fix it.
- 03CallA 30 minute call, questions and answers. No commitment.
- 04DecisionIf you want to work together we draw up a plan. If not, the audit report stays yours.
- 12 point review
- Within 48 hours
- No commitment