What we did, what changed
Two projects. One is a case study: we wrote down what was broken, what we did and what changed. The other is a development project: there is no ad spend and no conversion goal, so it is not written in the same format.

Omex Rent A Car
A 50 vehicle fleet operating in Baku and at GYD airport. Underneath a PMax campaign that had been live for three weeks, there was no measurement setup at all. We paused the campaign, built the infrastructure, then rewrote the site from scratch.
- GTM
- GA4
- dataLayer
- Google Ads
- React
- Cloudflare
- Web development

Döviz Kuru TR
Currency, gold, bank rates and crypto in real time. A multi currency converter, a “changes since your last visit” panel, dark mode and a bilingual interface. Designed and built from scratch.
- React 18
- Vite
- Tailwind CSS
- Chart.js
- Framer Motion
- Cloudflare
The two projects come in two different formats. Omex is a case study: it has ad spend, a conversion goal and a measurable result, so it is written as symptom, diagnosis and result. Döviz Kuru TR is a development project with no advertising side, so it is not forced into the same format.
Let us review your setup within 48 hours.
No account access needed. Your website address and a short note are enough, we check the rest.
- 01AuditYour current setup is checked against 12 points.
- 02Audit reportThe result of the 12 point review: what works, what does not, and in which order to fix it.
- 03CallA 30 minute call, questions and answers. No commitment.
- 04DecisionIf you want to work together we draw up a plan. If not, the audit report stays yours.
- 12 point review
- Within 48 hours
- No commitment