What we did, what changed
Two selected projects. One is a case study: we wrote down what was broken, what we did and what changed. The other is a development project: there is no ad spend and no conversion goal, so it is not written in the same format. Below them is earlier work we did inside another agency.
Omex Rent A Car
A 50 vehicle fleet operating in Baku and at GYD airport. Underneath a PMax campaign that had been live for three weeks, there was no measurement setup at all. We paused the campaign, built the infrastructure, then rewrote the site from scratch. Cost per conversion fell 29%.
- GTM
- GA4
- dataLayer
- Google Ads
- React
- Cloudflare
- Web development
Döviz Kuru TR
Currency, gold, bank rates and crypto in real time. A multi currency converter, a “changes since your last visit” panel, dark mode and a bilingual interface. Designed and built from scratch.
- React 18
- Vite
- Tailwind CSS
- Chart.js
- Framer Motion
- Cloudflare
The two projects come in two different formats. Omex is a case study: it has ad spend, a conversion goal and a measurable result, so it is written as symptom, diagnosis and result. Döviz Kuru TR is a development project with no advertising side, so it is not forced into the same format.
Earlier work
These two projects were delivered inside Kapsam Ajans. We did the setup, and the client relationship ran through the agency.
- tipdemy.com
Education and e-commerce · TürkiyeTipdemy
A preparation platform for the Turkish medical residency exams: video lessons, course sales and study material. Website, search optimisation, Google Ads and the measurement side.
- WordPress
- SEO
- Google Ads
- GA4
- dataLayer
- Server-side tracking
- samsunetiket.com
Industry · TürkiyeTopkar Etiket
Roll labels, continuous forms and digital printing. Produces labels for the food, pharmaceutical, logistics and textile industries. Website, search optimisation and Google Ads.
- WordPress
- SEO
- Google Ads
There is no case study format here, because sharing figures and results is not ours to do. Only what was built is listed. The same projects also appear on the reference page of that agency, because that is where the work was done.
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